Catastrophe Cover for Your Customers
Ingeni's Retail Price Protection (GAP) Insurance provides your customers with a safety net should the worst happen and their vehicle is written off of stolen.
It also provides a useful extra income stream for dealers.
We find that dealerships who present GAP in the right way (in line with FCA rules and best sales practise) can expect sales penetration levels of 40-50%.
If you'd like to provide GAP to your customers, but have concerns about the ability of your sales force to sell it, there is always the option of using our in-house GAP sales service, where our team sell to your customers.
Increasing your GAP sales
Many dealers have GAP as an option for their customers, but sell very few policies. Our experience tells us that properly presented, you can expect to sell GAP to 40% of your new vehicle customers where their Demands and Needs flag GAP as appropriate for them. We recognise that many dealerships may not be able to achieve this sort of sales penetration. This may be because of rapid staff turnover leading to a lack of product knowledge or lack of confidence to sell insurance add-ons, or it may simply be because the team are working flat-out just selling the vehicles.
Whatever the situation within your dealership, we can help
Ingeni can support your sales team by taking the hard work out of selling GAP. Our in-house telesales team can support you by talking directly to your customers whenever a Demands and Needs shows GAP may be appropriate. The conversations take place at a time convenient to your customers, and they don't get in the way of the vehicle sales process. The sales process will be fully compliant with the FCA's rules and regulations. and any sales made to your customers will earn your dealership a commission.
Information resources for you and your customers
We provide brochures (both digital and paper versions) and explanatory videos for all of our products.
These can be emailed prior to the test drive appointment or shown to the customers while they are in the dealership.
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